Measurement7 min read
What Is ROAS? How to Measure Return on Ad Spend Correctly
ROAS is revenue divided by ad spend, but the number is only as good as its data. How to calculate it, avoid attribution traps and set profitable targets.
Tag Archive
Tag: E-Commerce
Every Moon Workshop article on “E-Commerce”: implementation guides, measurement methods and field notes.
Latest Articles
- Google Ads7 min read
Performance Max Campaigns: When to Use Them and How to Optimize
Performance Max runs across every Google inventory from one campaign. When it fits, how to structure asset groups, and which levers control it.
- E-Commerce7 min read
12 Ways to Reduce E-Commerce Cart Abandonment
Most abandoned carts come from fixable friction: surprise costs, forced accounts, slow checkout, payment failures. Twelve changes and how to measure each.
- E-Commerce3 min read
E-commerce Marketing: Ways to Boost Your Online Sales
E-commerce marketing runs audience analysis, SEO, digital advertising and user experience together. The practical ways to grow your online sales.
- Strategy4 min read
Email Marketing and Automation: How to Build Customer Loyalty
Email marketing and automation build loyalty through direct customer communication. A guide to flows, segmentation, personalisation and measurement.
- E-Commerce3 min read
Customs Exemption for Overseas Shopping Abolished: What It Means for E-Commerce
Türkiye has abolished the €30 customs exemption. What the regulation changes for consumers and for e-commerce businesses that source abroad.
- E-Commerce3 min read
How Artificial Intelligence Is Used in E-Commerce
Where AI actually helps in e-commerce: personalization, automated support, demand forecasting and ad optimization, with Shopify Magic and ChatGPT examples.
- Strategy3 min read
What Is Affiliate Marketing and How Does It Work?
How affiliate marketing works, the roles of merchant, affiliate and consumer, the strategies that make it profitable and what determines earnings.
- E-Commerce3 min read
Why Is SEO Management Important in E-commerce?
SEO management in e-commerce builds organic traffic, strengthens brand trust and reduces dependence on ad budget. What it contributes and where to start.
- E-Commerce5 min read
What Is E-Export? How Is It Done?
E-export is selling products or services abroad over the internet. How the process works, which channels to use and what advantages it offers.
- E-Commerce3 min read
How to Increase Sales in E-Commerce? What Awaits Us in 2025?
Increasing e-commerce sales starts with a proper sales strategy. Practical methods across product, price, place and promotion.
- E-Commerce3 min read
New Era for E-Commerce in Türkiye: 1% Withholding Tax
The 1% withholding tax applied to sales made through e-commerce platforms as of January 1, 2025: its scope, its legal basis and which businesses it covers.
- E-Commerce4 min read
What Is UGC and How Is It Used in E-Commerce?
UGC is content created by users for brands. Its types, how to build a UGC strategy, and how it affects trust and sales in e-commerce.
- Google Ads4 min read
Google Shopping Ads in Gmail: How the Shopping Experience Changed
Google Shopping Ads arriving in Gmail, the surfaces shopping ads run on, and the role DMP-based audience segmentation plays in reaching the right shoppers.
- Google Ads3 min read
What Is Google Merchant Center? How Is It Set Up?
Google Merchant Center is where you upload the product data behind Shopping ads. Account setup, product feed methods and the rules you must follow.
- E-Commerce4 min read
Why E-Commerce Matters: 5 Reasons for Your Business
E-commerce expands your brand, extends your reach beyond geography and makes selling independent of store hours. Here are five reasons it matters.
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