E-Commerce4 min read
What Is UGC and How Is It Used in E-Commerce?
UGC is content created by users for brands. Its types, how to build a UGC strategy, and how it affects trust and sales in e-commerce.
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Digital Marketing and Advertising Blog
Field-tested, actionable guides on digital marketing, ad management and e-commerce.
Latest Articles
- SEO & GEO3 min read
How to Do SEO Fast: Ways to Speed Up SEO Results
Speeding up SEO results takes strategy. Keyword selection, content updates, internal linking and on-page work all shorten the time to first results.
- Health Tourism4 min read
What Is Health Tourism? How Does It Work?
Health tourism is travel to another country for preventive and curative services. Its definition, its categories and how the process works in practice.
- Strategy4 min read
What Is Email Marketing? How Is It Done?
What email marketing is, its advantages and drawbacks, the main campaign types, the platforms most teams use and the metrics that show whether it works.
- SEO & GEO5 min read
What Is SEO? A Beginner's Guide
SEO aims to make your website display better in search engines and give users a more convenient architecture. The core concepts, strategy and practices.
- Google Ads4 min read
Google Shopping Ads in Gmail: How the Shopping Experience Changed
Google Shopping Ads arriving in Gmail, the surfaces shopping ads run on, and the role DMP-based audience segmentation plays in reaching the right shoppers.
- SEO & GEO6 min read
What Is a Search Engine? How Does It Work?
A search engine is a database system that ranks the pages most relevant to a query. How crawling, indexing, ranking and personalisation actually work.
- Strategy12 min read
Banner Ad Design Statistics and Trends
An analysis of 950,000 banner ads: the most used display sizes, file formats, animation types and the fonts designers and marketers actually choose.
- Google Ads6 min read
Benefits of Google Ads: 7 Reasons to Grow Your Business
The biggest benefit of Google Ads is that it works faster than SEO. Seven concrete advantages, from brand awareness and remarketing to measurement.
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