Strategy4 min read
Why Is a Digital Transformation Strategy Important for Your Business?
Digital transformation is not digitising existing services. The five steps of a planned organisational change journey and why it matters for any business.
Blog · Page 6
Digital Marketing and Advertising Blog
Field-tested, actionable guides on digital marketing, ad management and e-commerce.
Latest Articles
- Google Ads4 min read
How to Advertise on Google: A Step-by-Step Starter Guide
How the Google Ads auction works, how to structure an account, which campaign type to choose and what to check before launching your first campaign.
- Google Ads3 min read
Make Your Site Mobile-Friendly for Google Ads
A site that is not mobile-friendly loses impressions, clicks and conversions from Google Ads. What to fix in a mobile-first world.
- SEO & GEO8 min read
26 Free Google Chrome Extensions for SEO
A tested list of 26 free Chrome extensions for SEO, grouped by on-page SEO, keyword research, rank checking, technical SEO, link building and general use.
- SEO & GEO11 min read
35 Best Free SEO Tools for Tracking and Analysis
A category-by-category review of 35 free SEO tools covering keyword research, on-page checks, technical SEO, rank tracking, analytics and local search.
- Measurement5 min read
What Is a DMP? How a Data Management Platform Works
A DMP is a unifying platform for collecting, organizing and activating first, second and third party audience data from any source.
- Google Ads3 min read
What Is Google Merchant Center? How Is It Set Up?
Google Merchant Center is where you upload the product data behind Shopping ads. Account setup, product feed methods and the rules you must follow.
- Measurement3 min read
What Is Google Tag Manager? What It Does and How to Set It Up
Google Tag Manager is a free tool that lets you add and manage tracking tags on your site through a single container code. Setup steps and use cases.
- Meta Ads4 min read
What Is Instagram Advertising? Costs and Benefits
Instagram advertising is the paid way to publish sponsored content and reach a targeted audience. How its cost is set and what benefits it delivers.
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